The Weekly Briefing for Copywriters Who Refuse to be Replaced by Machines
Survive and thrive as AI reshapes your copywriting career. Stay employable in the age of AI copywriting
I Know What You’re Feeling
You’ve seen the headlines: AI is coming for your job. Maybe you’ve already lost a client who thinks ChatGPT can “do it cheaper.” Or you’ve opened LinkedIn to see a flood of AI-written posts and wondered, Where do I fit in this new world?
If you’re a working copywriter, as I am, you’re not paranoid—you’re paying attention. The landscape really is shifting. And that’s exactly why I launched Last Copywriter Standing.
What You Get
This is a weekly newsletter (published each Monday) built for one purpose: to keep you employable and in demand as AI reshapes copywriting.
Each issue features a practical technique you can use the same day. You get:
Prompt templates that make ChatGPT and other tools generate sharper, more persuasive copy
Workflows that save you hours on research, outlining, writing, and revising
Editing tricks that turn bland AI drafts into client-ready copy
Frameworks and case studies showing where humans still win—and how to use AI to amplify, not replace, your creative edge
Who This Newsletter Helps
If you’re a:
Freelance copywriter worried about staying competitive
Agency writer under pressure to deliver faster without cutting quality
In-house marketer who wants to harness AI without losing your brand voice
. . . then this newsletter is for you.
I understand the anxiety you feel. I’ve lived it. But instead of waiting for the axe to fall, learn to work with AI—using it as leverage your talent rather than seeing it as a threat.
Do the Math. I Did.
Price: $8/month
Frequency: 1 issue each week
Total issues: 52
Cost per issue: $1.84
For just $1.84 a week, you get a complete AI copywriting playbook—practical training designed to keep you employed, competitive, and efficient.
If just one issue helps you land a single client project worth $500, you’ve already earned back your subscription for the next who knows how many years.
The math is simple: ROI = exponential. Weekly cost = pocket change.
Stay Current Without Going Bonkers
AI isn’t slowing down. Every week brings new updates, tools, and use cases. If you wait to catch up once a month, you’ll already be behind.
With Last Copywriter Standing, you:
Stay current without drowning in noise
Learn one actionable skill each week that you can test on your next assignment
Build confidence that you can adapt and thrive, no matter how the tech evolves
Free or Paid?
Start with the free subscription. You’ll get a taste of the lessons and see immediate value.
When you’re ready to go deeper—into full frameworks, prompt libraries and monthly master guides—upgrade to the paid plan. Think of it as tuition for your continuing education in the AI era.
Why You Can Trust Me to Help You Outlast AI
Sam Altman, co-founder of ChatGPT, was just out of kindergarten when I landed my first copywriting gig. The internet didn’t exist. Neither did Google, Amazon, YouTube, or cell phones. I’ve spent my career helping sales teams, marketers and copywriters survive waves of change. Right now, AI is the biggest wave of all. And my mission with Last Copywriter Standing is simple: to make sure you ride it—and don’t get swamped by it.
From quotas to copy that closes
I’m a sales enablement copywriter. For decades, I’ve armed B2B technology sales teams with the tools to hit quota faster—emails, decks, case studies, landing pages, you name it. What does that mean for you? It means I know how to turn words into revenue. And I’ll show you how to use AI to do the same.
300+ clients. Thousands of campaigns.
Since 1988, I’ve worked with more than 300 organizations: Rockwell Automation, Apple, IBM, ABB, Hilton Hotels, John Deere, HubSpot partner agencies, tech startups, global non-profits, and everything in between. They came to me because I could help them stand out, generate leads and turn coy into contracts. The benefit to you? You’ll learn AI copywriting from someone who has applied proven persuasion techniques across industries—and knows what works.
Author, teacher, coach
I’ve written five books on copywriting, contributed to marketing textbooks, and taught direct response copywriting at the University of Toronto and Humber College. I’ve trained copywriters on four continents. I teach the second-highest rated copywriting course on Udemy. Translation: I know how to take complex skills, break them down, and teach them so you can apply them tomorrow. And get paid for your expertise.
Built for survival
I learned the craft of direct mail copywriting—back when “AI” meant address insertion. I wrote for Apple, Bell, Doctors Without Borders and Amnesty International, when copy had to earn its postage. Those lessons still matter. They’re timeless. And now, I combine them with the speed and scale of AI to help you stay sharp, fast and indispensable.
Why this matters for you
I’ve seen the major shifts in marketing—direct mail migrating to email, print catalogs turning into online stores, the Yellow Pages being replaced by Google search, interruption advertising being eclipsed by permission marketing, print ads being rendered obsolete by content marketing. And now AI.
I’ve helped copywriters, marketers and sales teams adapt, thrive and win.
I help you do the same with weekly, practical AI copywriting tactics.
Because, the truth is, the only copywriters who should fear AI are the ones who ignore it. Stick with me, and you won’t just survive this shift—you’ll come out stronger, faster and more valuable than ever.
The Bottom Line
AI isn’t going away. But neither are copywriters who know how to use it.
If you want to be one of them—if you want to be the last copywriter standing—this newsletter is your weekly advantage. Subscribe to the fee version now. See what happens.